Dynamic T1 Services Take Root
Monday January 30, 2012,
04:05 am ET
DRAPER, Utah, Jan. 30 /Patrick Oborn/ --
Is there a resurgence in the popularity of telecommunications providers that compares with
the late 1990's? The answer may surprise you. Since the crash of the Internet bubble,
struggling telecoms have seen Darwin in action as many companies were forced with the
choice of bankruptcy or forced consolidation. However, some companies chose the road less
traveled: innovation. By offering customers more for less, many small to medium size
business customers are finding that they can upgrade to integrated T1 service for the
same cost of five regular phone lines.
The irony of the new small business communications revolution is that it took so long
to gain traction. The whole idea of reclaiming inactive voice channels for data applications
is not new, and was introduced by many CLEC operators over five years ago. So why did
it take so long for SMB's to adopt the technology and make the change? One might argue
that the Internet bubble burst in 2000 shook many people's confidence in telecommunications,
one of the hardest hit industries. With so many telecoms going out of business, or merging
with other small players just to stay solvent, many customers took the "wait and see"
approach before making the decision to entrust their communications with a company not
associated with Ma Bell. Now that economic Darwinism has taken hold, the remaining companies
are attracting new customers who see the benefits of the new technology without the downside
risk of loosing service or not being able to get through to customer service in the pinch.
The adoption of any new telecommunications platform is never instantaneous. Many
technologies, like VoIP for example, have been in the works for years without
gaining much traction. Enterprises see communications as their life blood. Even
though many are becoming aware of newer, cheaper mediums by which they can conduct
business, the risk still outweighs the rewards in their minds. Couple the
'if it isn't broken, why fix it?' mind set with the telecom meltdown of the early
2000's and it isn't surprising that widespread adoption of new telecom services
has lagged. However, the new technologies of IP-based voice systems are finally
starting to gain an audience, and the chorus of satisfied customers continues to
grow. As this momentum pushes forward, so does general acceptance of it viability.
"I think the telecom industry in general has turned a corner" opined Jerry Gold of
Boston, Massachusetts. "They have finally developed products that are understandable
by the industry outsider and, thanks to competition, priced these services in a
range that most small businesses can afford. For over 20 years I dreaded dealing
with 'the phone company'. But now that I've switched over to One Communications,
my integrated T1 is doing everything I need it to, for under $450/month. One
actually answers their customer service calls and makes me feel like I'm part
of their family. It was a long time coming, but I'm finally able to end the
fight with the phone company so I can focus on my sports memorabilia store."
But how much longer will we continue to see improved technology, services, and prices?
It's all in the hands of the Federal Communications Commission, as they have the power
to sqwash the CLECs by proxy. No wonder AT&T and Verizon are the two biggest lobbying
powers in Washington. It makes you wonder what kind of services they would be able to
offer had they plowed that money into R&D instead of politics.
Change does not happen quickly in an industry as so heavily regulated as Telecommunications.
Recent industry consolidation has provided huge alternatives to the incumbents, who
are now under pressure to keep up with new technologies while charging better prices
to retain and attract new customer bases.
Pickens County Internet T1 Service Provider Index
